Things You Need To Know About GOOGLE AMP

The previous year, the search engine optimization (SEO) communal was all busy about Google’s mobile-friendly search engine process. Currently, the next big thing in mobile SEO is highly concentrated on Google’s Accelerated Mobile Pages (AMP). What actually is AMP?

AMP denotes for Accelerated Mobile pages, a Google or twitter project form designed as an open standard for any publisher to mark up the mobile pages for an improved mobile user practice. Google has formally joined AMP listings into its mobile search results. Generally, pages that make the use of AMP coding acts within the distinct places in the search results with a special “AMP” designation.

Google’s main objectives with AMP is to convey the best potential mobile experience to its users. Google wants to access the information to the end users as soon as possible.

How does Google AMP works?

AMPs are totally different from a typical mobile site. Assume your site has the desktop version, a mobile version, and an AMP version, where the desktop version will be the preferred one and the mobile version and AMP version each will be marked independently as alternates.

Simply, the new-fangled version of HTML, renown as AMP HTML, eliminates most of the features that cause web pages to load slower on mobile. Page created with AMP HTML can perform from 15% to 85% faster than the non-AMP version of that page. It has been a lot of ease for the web publishers to help their own ads through AMP since it walks along with you through the creation of an AMP page. While some aspects of AMP requires the original approach to advertising on mobile, but there are a number of other reasons why getting on board with AMP could be an effective idea.

How does AMP get a boost in search rankings?

Let’s begin with the apparent question.  How AMP and search engine optimization interrelated? Presently, AMP is not direct search engine ranking factor. The sites that adopt AMP won’t get a massive boost in the search engine but it is obvious that this technology will shake the search engine rankings in one way or another.

Nevertheless, speed is one of the most critical elements in how Google rank the altered pages. AMP emphasis on speed and ease of use, and is more likely that they will indirectly influence where Google places the two dissimilar versions in the outcomes. Basically, following the accelerated mobile pages can lead to the serious search ranking boost.

Benefits for web publishers and users

Web publishers and the user can take the multiple benefits from the Google AMP. As AMP decreases the data consumption users get an improved, faster experience which means they search more, read more and even buy more. While for publishers, AMP aids in improved mobile responsiveness and speed, which are regarded as the ranking factors.

You can take a look at Google Search guidelines for AMP pages from here.

Google AMP are all about advertising

Most publishers are always willing to know about what the stripped down version of their site will mean for ad revenue. Google says an AMP version of web pages do incline to show fewer ads overall. Within AMP mobile web pages responses are super quick so the publishers can continue with their display advertising models too. Even Google clearly sees this as the missile in the fight to keep the web free for consumers so, the ad blocker isn’t such a big deal after all.

Google officially declared AMP in Organic Search

In their search to make the internet quicker for all, Google is now displaying AMP in their organic search results. What’s the benefits for publishers? This is one of the push from Google in increasing the reach of AMP for publishers and making the switch who have already made the jump. For the users, this change means a faster internet with more information.


In this technological era, mobile is a new reality. Though your site may be receptive and look abundant on a mobile device, still, you can upset visitors if it takes a long time to load. Now, AMP technology can ensure people using smartphone and tablet can load their sites in a jiffy.  Offering a better user experience is always a good thing, it looks like bouncing on board with AMP is a worthwhile move as well as simple one.
































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