The rate of Facebook engagement is measured in interactions. Therefore, successful Facebook marketer’s measure engagement but actions are their first priority. For example newsletter sign-ups, purchases or simply visiting the website or landing page which is very easy to measure conversions to actions. As a business tool, Facebook is the powerful social media site in order to engage with prospects and current customers, visibility, and traffic than any other tool. Definitely, Facebook works as an active branding and marketing tool to generate engagement.
You do want to participate with your prospects and customers, don’t you?
The challenge is many businesses are walking out from Facebook wholly due to lack of growth and user engagement. Well, simple. Why? With 1.5 billion users, there is an influence here you can’t get anywhere else.
Here are some of the strategies you can implement for improving your Facebook engagement and growth.
Use Various Types of striking Content
Content can be the great resource when you are looking forward to engagement. Emphasis on various types of content as your fans will begin to pass to other content that looks different and more interesting. Attract reader’s devotion to a point in your article. The great title isn’t always enough to spark engagement as your fans see different content pass over their news feed in a day. For making your Facebook more engaging, share content in different forms, give helpful tips, give personal stories share photos, info graphics, links, videos, and questions. Go through the Facebook insights to know what your users appreciate the most. See the type of content that your fans get best to involve with. Further, make the use of emoticons in your posts to express the zeal and emotion behind your posts. Hub Spot says “using a face emoticon can increase post likes by 57 percent, comments by 33 percent and shares by 33 percent.
Run a Facebook Contest
Undoubtedly, Contests are another great approach to increase Facebook engagement. Since, they do not only reward loyal fans but also creates eagerness and will get users to visit your Facebook page regularly to check if they have won. Positively, all of the social mentions will boost brand awareness. You can organize different types of contests, like the post and page to win, comment to win, tag the photo and fan of the week.
Frequency and Time
Timing plays the vital role when it comes to posting in Facebook engagement. You should time your posts according to fans most active time on social media for achieving the maximum benefit. The best time to share on Facebook is a little after 7 pm or noon. Because this is the time when people are likely to check for updates on their social network when they are free from work. The frequency of posting is also regarded as the factor that effect on Facebook engagement. According to research by Buddy Media, pages that post one or two times per day receives 40% higher user engagement linked to pages that had more than 3 posts per day.
Use Different Call to Action
First of all, make sure your call to action matches the goal you set for your readers. Use a different kind of call to action to achieve a goal. In most of the cases, your audience is trustworthy and easily do what you ask of them. There is nothing wrong in asking fans to click, comment, like and share your post. Encourage them to like and share your content by asking them. You can even persuade them to follow you in order to get more valuable information. Just find a way to make them involve with a content. Look at your Facebook Insights identify the correlation among posts that created more call to action engagement and the wording you used in your updates.
Boost your posts
Boosting your company’s Facebook post is still an active way of improving your reach and engagement. Once you identify your target audience, you can enhance in even more on those you want to influence through a boosted post. Boosting your Facebook page assists in promoting a product or service offered by your business. Similarly, encourages visits to your business website and also spreads awareness of a limited-time campaign your business in running.
Use Facebook Video
Presently, there are over 8 billion videos watched on Facebook daily. Video share has become the hottest trend on Facebook. Videos have increasingly important to brands that are looking ways to engage with their audience. It allows you for a remarkable storytelling on social media whether you’re news, promoting a product or educating customers.
In one study engagement of YouTube videos published on Facebook vs. Facebook native video, the Facebook native video received two times more likes, three times more shares, seven times more comments and two times more reach.
If you’re not using Facebook videos so far, then start using it and see the efficiency with a little creativity.
Use Facebook Ads
Since, only a small percentage of your fans get to see your posts. Use Facebook for the dominant and exclusive ways to show your ads to the people who are most expected to care about your business. With the Facebook ads, you can reach people based on location, age, gender and interests. You can even use Facebook’s page post story ads. Explore all these tactics and find out which one is suitable for you.
Keep your post short
According to study, it shows that the shorter the post the more engaging it will be. We live in the society where everyone prefers easy, fast and quick. Shorter posts are easy to understand whereas they can be promoted on such sites such as Twitter which only allows a 140 character limit.
With more than 1.3 billion users, Facebook is still a major destination for consumers and your possible clients from a small business to big brand.
These are some of the strategies that could assist to increase Facebook engagement that will upturn your brand visibility and popularity. If you can properly apply them then you can spark your Facebook fan’s interest, but don’t forget it’s all about fan’s favorite.
Last but not the least bottom line is CONNECTION. Be social!